TY  - BOOK
AU  - Boyd W.Harper Jr
AU  - Larreche Jean-Claude
AU  - Walker C.Orville Jr
TI  - Marketing Management / A Strategic Approach with a Global Orientation
SN  - 256226326
PY  - 1998///
PB  - Irwin Mcgraw-Hill
N1  - An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing
N2  - An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing
ER  -