Industrial Marketing / Cases and Concepts 

 - 4th 
 -  Prentice Hall,  1991 
 - 540 
<br/><br/>Preface, Industrial Marketing Strategy: An Overview, Industrial Buyer Behavior, Market Selection and Product Planning, Note on Pricing Strategy, Industrial Distribution Systems, Industrial Marketing: Roles and Relationships, Glossary of Terms. 
<br/><br/> Preface, Industrial Marketing Strategy: An Overview, Industrial Buyer Behavior, Market Selection and Product Planning, Note on Pricing Strategy, Industrial Distribution Systems, Industrial Marketing: Roles and Relationships, Glossary of Terms. 
<br/><br/><label>ISBN: </label>134568311