TY  - BOOK
AU  - Chisnall Peter M
TI  - Strategic Industrial Marketing / Second Edition
SN  - 138505209
PY  - 1989///
PB  - Prentice Hall
N2  - This book emphasizes the importance of Marketing in identifying and satisfying customer needs.  Marketing Principles and Practice, Characteristics of Industrial Markets, Buying Behavior, Market Research, Strategic Planning I, Strategic Planning II, Innovation Strategy, International Strategy I, International Strategy II, Communication Strategy, Strategic Challenges, Index
ER  -