Marketing / A Global Perspective 

 -  Pitman Publishing,  1993 
 - 388 
<br/><br/> This book reflects the increasing integration of marketing and international marketing on a wide variety of courses.  Preface, The Importance of Marketing, Understanding the Market, Developing Marketing Strategies, Marketing Challenges, Marketing Applications I: Services, Marketing Applications II: The Global Market, Marketing Implementation, Index. 
<br/><br/><label>ISBN: </label>273037935