TY  - BOOK
AU  - Mccarthy Jerome E
AU  - Perreault William D
TI  - Basic Marketing / A Global-Managerial Approach International Student Edition
SN  - 025610509X
PY  - 1993///
PB  - Irwin Mcgraw-Hill
N1  - Marketing Role in Society, Marketing's Role within the Firm, Economics Fundamentals, Evaluating Opportunities in Uncontrollable Environments, Demographic Dimensions of the U.S. Consumer Market, Elements of Product Planning, Place and Development of Channel Systems, Retailing, Wholesaling, Physical Distribution, Personal Selling, Mass Selling, Marketing Arithmetic, Planning and Implementing Marketing Programs, Marketing Strategy Planning for International Markets, Career Planning in Marketing, Cases
N2  - Marketing Role in Society, Marketing's Role within the Firm, Economics Fundamentals, Evaluating Opportunities in Uncontrollable Environments, Demographic Dimensions of the U.S. Consumer Market, Elements of Product Planning, Place and Development of Channel Systems, Retailing, Wholesaling, Physical Distribution, Personal Selling, Mass Selling, Marketing Arithmetic, Planning and Implementing Marketing Programs, Marketing Strategy Planning for International Markets, Career Planning in Marketing, Cases
ER  -