TY  - BOOK
AU  - Baker J.Michael
TI  - Marketing Theory / A Student Text
SN  - 1861525931
PY  - 2000///
PB  - Thomson Learning
N2  - A collection of original contributions on the subject of marketing theory from area specialists.  Preface, Marketing - Philosophy or Function, Marketing Theory, Historical Research in Marketing, The Economics Basis of Marketing, The Psychological Basis of Marketing, Cultural Aspects of Marketing, Consumer Behavior, Relationships and Networks, Marketing Strategy, Market Segmentation, Positioning, The Marketing Mix, Marketing Ethics, Marketing of Services, Marketing Ethics, Strategic Marketing for Non-Profit Organizations, Postmodern Marketing, The Future of Marketing
ER  -