Marketing Strategy / The Challenge of the External Environment 

 -  Sage Publications,  1998 
 - 328 
<br/><br/> This book provides a unique introduction to long-range strategy development.  Acknowledgements, Long-Range Marketing: Analysis and Forecasting, Introductory Overview, Forecasting, Marketing Research, Long-Range Forecasting, Scenarios, Constructing Scenarios, Using Scenarios, Long-Range Marketing: Robust Strategies, Corporate Planning Revisited, Devising Long-Range Marketing Plan, Generic Robust Strategies, Short Term Actions on Long-Term Issues, Index. 
<br/><br/><label>ISBN: </label>761958762