Marketing Challenges / Cases and Exercises 

 -  Mcgraw Hill Book Company,  1986 
 - 670 
<br/><br/>The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes. 
<br/><br/> The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes. 
<br/><br/><label>ISBN: </label>70387869