TY  - BOOK
AU  - Lovelock H.Christopher
AU  - Weinberg B.Charles
TI  - Marketing Challenges / Cases and Exercises
SN  - 70387869
PY  - 1986///
PB  - Mcgraw Hill Book Company
N1  - The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes
N2  - The Nature of Marketing, Market Selection, Product Policy, Distribution and Delivery Systems, Marketing Communication, Pricing, Marketing Research, Strategic Market Planning, Organizing and Implementing the Marketing Effort, Appendixes
ER  -