Strategic Marketing for Not-For-Profit Organizations / Program and Resource Development 

 -  The Free Press,  1984 
 - 386 
<br/><br/>The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index. 
<br/><br/> The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index. 
<br/><br/><label>ISBN: </label>29182603