TY  - BOOK
AU  - Lauffer Armand
TI  - Strategic Marketing for Not-For-Profit Organizations / Program and Resource Development
SN  - 29182603
PY  - 1984///
PB  - The Free Press
N1  - The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index
N2  - The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index
ER  -