Essentials of Services Marketing 

 -  The Dryden Press,  1997 
 - 58 
<br/><br/>An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases. 
<br/><br/> An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases. 
<br/><br/><label>ISBN: </label>30152178