TY  - BOOK
AU  - Bateson G.E.John
AU  - Hoffman Douglas K
TI  - Essentials of Services Marketing
SN  - 30152178
PY  - 1997///
PB  - The Dryden Press
N1  - An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases
N2  - An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases
ER  -