Business Marketing Management / A Strategic View of Industrial and Organizational Markets 

 - 6th 
 -  The Dryden Press,  1998 
 - 786 
<br/><br/>Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index. 
<br/><br/> Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index. 
<br/><br/><label>ISBN: </label>30206332