TY  - BOOK
AU  - Hutt D.Michael
AU  - Speh W.Thomas
TI  - Business Marketing Management / A Strategic View of Industrial and Organizational Markets
SN  - 30206332
PY  - 1998///
PB  - The Dryden Press
N1  - Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index
N2  - Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index
ER  -