Principles of Modern Marketing / International Student Edition 

 -  Allyn And Bacon,  1989 
 - 722 
<br/><br/>Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective. 
<br/><br/> Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective. 
<br/><br/><label>ISBN: </label>205115756