TY  - BOOK
AU  - Husted W.Stewart
AU  - Lowry James R
AU  - Varble L.Dale
TI  - Principles of Modern Marketing / International Student Edition
SN  - 205115756
PY  - 1989///
PB  - Allyn And Bacon
N1  - Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective
N2  - Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective
ER  -