The Marketing Planner / Published on Behalf of the Chartered Institute of Marketing 

 -  Butterworth Heinemann,  1997 
 - 144 
<br/><br/> A practical no-nonsense approach to marketing planning.  Introduction, Summary of Marketing Planning, A Step-By-Step Marketing Planning System, Forms for Action, Examples of Marketing Plans, Index. 
<br/><br/><label>ISBN: </label>750617098