TY  - BOOK
AU  - Mcdonald Malcolm H.B
TI  - The Marketing Planner / Published on Behalf of the Chartered Institute of Marketing
SN  - 750617098
PY  - 1997///
PB  - Butterworth Heinemann
N2  - A practical no-nonsense approach to marketing planning.  Introduction, Summary of Marketing Planning, A Step-By-Step Marketing Planning System, Forms for Action, Examples of Marketing Plans, Index
ER  -