Direct and Database Marketing 

 -  Kogan Page Limited,  1997 
 - 320 
<br/><br/> This book shows how technology has changed the very principles of marketing and calls into question everything traditional marketers have taken for granted.  Foreword, Preface, Acknowledgements, Marketing in the Database Age, Creating and Using Marketing Information Systems, How to Integrate Direct Marketing, Direct Marketing Communications, Bibliography, Index. 
<br/><br/><label>ISBN: </label>749419601