The Marketing Book / Second Edition 

 - 2nd 
 -  Butterworth Heinemann,  1991 
 - 530 
<br/><br/>Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index. 
<br/><br/> Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index. 
<br/><br/><label>ISBN: </label>750600233