TY  - BOOK
AU  - Baker J.Michael
TI  - The Marketing Book / Second Edition
SN  - 750600233
PY  - 1991///
PB  - Butterworth Heinemann
N1  - Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index
N2  - Organizing and Planning for Marketing, Marketing Strategy, Organization for Marketing, The Framework of Marketing, Consumer Behaviour, Market Research, Computers in Marketing, Managing the Marketing Function, Pricing, Selling, Branding, Promotion, Controlling Marketing, The Application of Marketing, Industrial Marketing, Marketing Services, Marketing for Small Businesses, The Pursuit of Quality, Index
ER  -