TY  - BOOK
AU  - Gilligan Colin
AU  - Wilson Richard M.S
TI  - Strategic Marketing Management / Planning, Implementation and Control
SN  - 75062244
PY  - 1997///
PB  - Butterworth Heinemann
N2  - Foreword, Preface, Acknowledgements, Introduction, Where are we now? Strategic and Marketing Analysis, Approaches to Competitor Analysis, Where do we want to be? Strategic Direction and Strategy Formulation, Mission and Objectives, How might we get there? Strategic choice, Pricing Policies and Strategies, The Distribution Plan, Which way it the best? Strategic Evaluation, How can we ensure arrival? Strategic Implementation and Control, Appendix, Bibliography, Index
ER  -