TY  - BOOK
AU  - Stone Bob
TI  - Successful Direct Marketing Methods / Second Edition
SN  - 872510409
PY  - 1979///
PB  - Crain Books
N1  - Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index
N2  - Foreward, Preface, Acknowledgements, Getting Started in Direct Marketing, Importance of the Offer, Choosing Media for Your Message, Mailing Lists, Magazines, Newspapers, Broadcast, Co-ops, Telephone Marketing, Creating and Producting Direct Marketing, Techniques of Creating Print Advertising, Managing Your Direct Marketing Business, Research and Testing Techniques, Index
ER  -