Strategic Marketing Communications / New Ways to Build and Integrate Communications 

 -  Kogan Page Limited,  2000 
 - 308 
<br/><br/>Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications. 
<br/><br/> Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications. 
<br/><br/><label>ISBN: </label>749429186