TY  - BOOK
AU  - Berry Chris
AU  - Pulford Alan
AU  - Smith P R (Paul Russell)
TI  - Strategic Marketing Communications / New Ways to Build and Integrate Communications
SN  - 749429186
PY  - 2000///
PB  - Kogan Page Limited
N1  - Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications
N2  - Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications
ER  -