TY  - BOOK
AU  - Randall Geoffrey
TI  - Effective Marketing / Self-Development for Managers
SN  - 415102367
PY  - 1994///
PB  - Rouledge
N2  - This book will be ideal for those who need to grasp the essentials of marketing quickly.  List of Figures, What is Marketing About, Understanding what we can't control, Understanding customers and consumers, Information for Marketing, Using what we can control, Existing products and new Products, Setting the Price, Communicating with Markets, Distributing the Products, Putting it all together, References, Index
ER  -