Relationship Marketing for Competitive Advantage / Winning and Keeping Customers 

 -  Butterworth Heinemann,  2000 
 - 310 
<br/><br/> A selection of some of the best writing on the subject by experts from around the world.  Introduction, The Development of Relationship Marketing, Key Concepts, Industrial Perspectives, Establishing a Customer-Oriented Culture for Relationship Marketing, Climate and Culture, Achieving Employee Commitment, Delivering Customer Satisfaction, Generating Customer Commitment, Implementing Relationship A Marketing, Planning and Developing Relationship Strategies. 
<br/><br/><label>ISBN: </label>750640170