TY  - BOOK
AU  - Christopher Martin
AU  - Clark Moira
AU  - Payne Adrian
AU  - Peck Helen
TI  - Relationship Marketing for Competitive Advantage / Winning and Keeping Customers
SN  - 750640170
PY  - 2000///
PB  - Butterworth Heinemann
N2  - A selection of some of the best writing on the subject by experts from around the world.  Introduction, The Development of Relationship Marketing, Key Concepts, Industrial Perspectives, Establishing a Customer-Oriented Culture for Relationship Marketing, Climate and Culture, Achieving Employee Commitment, Delivering Customer Satisfaction, Generating Customer Commitment, Implementing Relationship A Marketing, Planning and Developing Relationship Strategies
ER  -