Industrial Marketing / Analysis,Planning and Control 

 - 2nd 
 -  Prentice Hall,  1991 
 - 672 
<br/><br/>Dimensions of Industrial Marketing, Organizational Buying and Buyer Behavior, Strategy Formulation in the Industrial Market, Formulating Product Planning, Formulating Channel Strategy, Formulating Marketing Communication Planning, Formulating Pricing Policies, International Industrial Marketing, Cases, Index. 
<br/><br/> Dimensions of Industrial Marketing, Organizational Buying and Buyer Behavior, Strategy Formulation in the Industrial Market, Formulating Product Planning, Formulating Channel Strategy, Formulating Marketing Communication Planning, Formulating Pricing Policies, International Industrial Marketing, Cases, Index. 
<br/><br/><label>ISBN: </label>134574826