Market-Led Strategic Change / Making Marketing Happen in Your Organization 

 -  Butterworth Heinemann,  1992 
 - 416 
<br/><br/> This book both teaches and remind us what it takes to develop and deliver that business essential, the Marketing Plan.  Preface, The Marketing Potential for Organizations, What Doing Marketing is About: Marketing Strategies and Programs of Marketing Action, The Real Issues in Managing Marketing, Making Marketing Happen, Index. 
<br/><br/><label>ISBN: </label>750606703