TY  - BOOK
AU  - Piercy Nigel
TI  - Market-Led Strategic Change / Making Marketing Happen in Your Organization
SN  - 750606703
PY  - 1992///
PB  - Butterworth Heinemann
N2  - This book both teaches and remind us what it takes to develop and deliver that business essential, the Marketing Plan.  Preface, The Marketing Potential for Organizations, What Doing Marketing is About: Marketing Strategies and Programs of Marketing Action, The Real Issues in Managing Marketing, Making Marketing Happen, Index
ER  -