Market-Led Strategic Change / Transforming the Process of Going to Market 

 - 2nd 
 -  Butterworth Heinemann,  1997 
 - 674 
<br/><br/> This book provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success.  The Customer Imperative, What Going to Market is About: Defining the Strategic Pathway, The Real Issues to Manage in Going to Market, Making Market Strategy Happen, Index. 
<br/><br/><label>ISBN: </label>75064382