TY  - BOOK
AU  - Piercy Nigel
TI  - Market-Led Strategic Change / Transforming the Process of Going to Market
SN  - 75064382
PY  - 1997///
PB  - Butterworth Heinemann
N2  - This book provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success.  The Customer Imperative, What Going to Market is About: Defining the Strategic Pathway, The Real Issues to Manage in Going to Market, Making Market Strategy Happen, Index
ER  -