Marketing / Concepts and Strategies 

 - 8th 
 -  Houghton Mifflin Company,  1993 
 - 886 
<br/><br/>An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications. 
<br/><br/> An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications. 
<br/><br/><label>ISBN: </label>395629659