TY  - BOOK
AU  - Ferrell O.C
AU  - Pride William M
TI  - Marketing / Concepts and Strategies
SN  - 395629659
PY  - 1993///
PB  - Houghton Mifflin Company
N1  - An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications
N2  - An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications
ER  -