Managing Your Marketing Career / Published on behalf of the Chartered Institute of Marketing 

 -  Butterworth Heinemann,  1991 
 - 168 
<br/><br/> This book, written particularly for Marketing Professional, takes the reader through the career possibilities from leaving academic life to retirement, explaining all the options along the way and the pros and cons of taking them or ignoring them.  Introduction: What is Marketing, Controlling your own career, Know Yourself, Growing a tree, Choosing a Company, Changing Industries, Get a profit center, Gaining different skills, Forget about career development, Continuous assessment, Marketing Services, Working for Foreign companies, Quality of Life, Developing a reputation, Blockages, Career development advisers, Developing a track record, Playing the political games, Case studies, Index. 
<br/><br/><label>ISBN: </label>750601523