TY  - BOOK
AU  - Brown W.Stephen
AU  - Fisk P.Raymond
TI  - Marketing Theory / Distinguished Contributions
SN  - 471890855
PY  - 1984///
PB  - John Wiley & Sons, Ltd
N2  - Foundations of Science and Theory, Foundations of Marketing Thought and Theory, Developments in Marketing Theory, Challenges to Marketing Theory, Taxonomical Bibliography of Marketing Theory
ER  -