Global Marketing Strategies / Fourth Edition 

 - 4th 
 -  Houghton Mifflin Company,  1998 
 - 922 
<br/><br/>Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases. 
<br/><br/> Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases. 
<br/><br/><label>ISBN: </label>039587162X