The Essential Guide to Database Marketing 

 -  Mcgraw Hill Book Company,  1992 
 - 248 
<br/><br/> A Powerful book that will give you a sound working knowledge of a subject guaranteed to enhance and improve your marketing effectiveness, both now and in the future.  Introduction, Acknowledgements, Setting the Scene: Where we are Now, How Database Marketing Can Develop Customers, How to Develop Your Database, Setting the Scene: Where we're Going, Bibliography, Glossary, Index. 
<br/><br/><label>ISBN: </label>77071573