TY  - BOOK
AU  - Davies John M
TI  - The Essential Guide to Database Marketing
SN  - 77071573
PY  - 1992///
PB  - Mcgraw Hill Book Company
N2  - A Powerful book that will give you a sound working knowledge of a subject guaranteed to enhance and improve your marketing effectiveness, both now and in the future.  Introduction, Acknowledgements, Setting the Scene: Where we are Now, How Database Marketing Can Develop Customers, How to Develop Your Database, Setting the Scene: Where we're Going, Bibliography, Glossary, Index
ER  -