European Cases in Marketing Management 

 -  Irwin Mcgraw-Hill,  1994 
 - 530 
<br/><br/>The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion. 
<br/><br/> The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion. 
<br/><br/><label>ISBN: </label>256157227