TY  - BOOK
AU  - Kashani Kamran
AU  - Quelch John A
AU  - Vandermerwe Sandra
TI  - European Cases in Marketing Management
SN  - 256157227
PY  - 1994///
PB  - Irwin Mcgraw-Hill
N1  - The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion
N2  - The Marketing Mix, Introduction, Communications Policy, Pricing Policy, Product Policy, Distribution Policy, The Marketing Process, Marketing Orientation, Marketing Strategy Formulation, Marketing Organization and Implementation, Conclusion
ER  -