TY  - BOOK
AU  - Cohen A.William
ED  - Macmillan Company
TI  - The Practice of Marketing Management / Analysis, Planning and Implementation
SN  - 23231718
PY  - 1991///
N1  - The Marketing Manager: Tasks and Responsibilities, Marketing Situational Analysis, Organizing and Planning Strategic Marketing Activities, Organizing and Planning Tactical Marketing Activities, Index
N2  - The Marketing Manager: Tasks and Responsibilities, Marketing Situational Analysis, Organizing and Planning Strategic Marketing Activities, Organizing and Planning Tactical Marketing Activities, Index
ER  -