Analysis for Strategic Market Decisions - West Publishing Company, 1986 - 268

Preface, Introduction to the Methods of Strategy Analysis, Cost and Price Dynamics: The Effects of Scale and Experience, Dynamic Analysis of Products and Markets, Strategic Issues in Life-Cycle Management, The Analysis of Pooled Business Experience: The PIMS Program, The Growth-Share Matrix and Market Share Strategies, Portfolio Management with the Market Attractiveness Competitive Position Matrix, Strategic Decision Support Systems, Bibliography, Index.

Preface, Introduction to the Methods of Strategy Analysis, Cost and Price Dynamics: The Effects of Scale and Experience, Dynamic Analysis of Products and Markets, Strategic Issues in Life-Cycle Management, The Analysis of Pooled Business Experience: The PIMS Program, The Growth-Share Matrix and Market Share Strategies, Portfolio Management with the Market Attractiveness Competitive Position Matrix, Strategic Decision Support Systems, Bibliography, Index.

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