TY  - BOOK
AU  - Dolphin R.Richard
TI  - The Fundamentals of Corporate Communication
SN  - 75064186
PY  - 2000///
PB  - Butterworth Heinemann
N2  - A contemporary examination of the increasingly important and complex area of corporate communications.  Forward, Preface, Towards an Understanding of Corporate Communications, Audiences - Who - and Where - are the Key Publics, Corporate Identity - the Role and Value of Corporate Identity Programs, Strategy, Using the Tools Provided by Corporate Communications, Crisis Communications - Truth at All Costs, The Background of the Communication Executive, A Bright Future for Corporate Communication, References, Index
ER  -