TY  - BOOK
AU  - Kerin Roger A
AU  - Peterson Robert A
TI  - Strategic Marketing Problems / Cases and Comments
SN  - 205103332
PY  - 1987///
PB  - Allyn And Bacon
N1  - Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy
N2  - Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy
ER  -