TY  - BOOK
AU  - Doyle Peter
TI  - Marketing Management and Strategy / 2nd Edition
SN  - 132622394
PY  - 1998///
PB  - Prentice Hall
N1  - Preface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects
N2  - Preface, Management: Objectives and Tasks, The Customer-led Business, Segmentation and Positioning and the Marketing Mix, Strategic Market Planning, Market Dynamics and Competitive Strategy, Building Successful Brands, Innovation and New Product Development, Pricing Policy: Delivering Value, Communications Strategy, Managing Personal Selling, Managing Marketing Channels, Marketing in Service Businesses, Turnaround Management, Marketing in the Twenty-first Century, Index of Subjects
ER  -