Marketing Management / The Millennium Edition 

 -  Prentice Hall International,  2000 
 - 754 
<br/><br/>Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Making Marketing Decisions, Managing and Delivering Marketing Programs, Index. 
<br/><br/> Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Making Marketing Decisions, Managing and Delivering Marketing Programs, Index. 
<br/><br/><label>ISBN: </label>130156841