TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management / The Millennium Edition
SN  - 130156841
PY  - 2000///
PB  - Prentice Hall International
N1  - Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Making Marketing Decisions, Managing and Delivering Marketing Programs, Index
N2  - Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Making Marketing Decisions, Managing and Delivering Marketing Programs, Index
ER  -